StageZero Technologies is an AI company that creates ethical data with MicroTasks technology, making it cheaper and more accessible for AI projects.
It’s always a great pleasure to sit down with the fabulous Lesley Kiernan, Business Development Director at StageZero. In today’s post she shared with us how the team has been applying Zaplify to their daily operations.
Before you decided to search for a lead generation tool, what difficulties were you encountering?
We struggled a lot with the terminology people traditionally use within the field of AI. The field that we operate in is still fairly new (AI), because of this, there’s no unified language yet. SEO and attracting the right inbound customers is complex due to repetitive terminology.
We understood that outreach was going to be important for us, but noticed the same issues in reverse. What is our decision maker’s job title? We didn’t know how our direct buyers were titling themselves, making it difficult to start conversations with new leads. At first, we tried purchasing fixed lists from smaller lead generation companies, but the conversation rate was very low. Then we found Zaplify and through your keyword search we were able to identify prospects who fit our buyer persona. This was a game changer for us.
When you made the decision to pursue a tool, what were the primary factors you were seeking?
Privacy and compliance were two critical factors that had to be 100% clean according to the latest GDPR regulations. Our business is fundamentally grounded in ethical data creation. We have to be scrupulous in every detail of the process of dealing with AI for our clients. Ethics and privacy are such a hot topic at the moment. Our prospects won’t even start a conversation with us unless every supplier we work with is fully GDPR compliant. Privacy remains important to us, and Zapify is the most comprehensive tool that meets our requirements in this field.
We felt safe working with you because you understood the importance of privacy in our core business. This made it easy for us when speaking to our customers if we received questions around this.
What kind of tools did you use before?
Initially, our approach involved leveraging LinkedIn Sales Navigator in addition to procuring lists from other small-scale enterprises. However, it was only after we established our commercial team that we recognized the necessity of a more comprehensive solution.
How did you find out about Zaplify?
Google. We saw that you guys were in Europe which increased the probability that you were following GDPR regulations.
What made you decide that Zaplify was worth the investment?
We were able to do some preliminary searches with your team which confirmed the veracity of the data provided. We were impressed with your keyword functionality, which helped us pinpoint decision-makers accurately. Since our search queries extended beyond mere job titles, we required a more comprehensive approach to identify the ideal clientele.
How has Zaplify helped you solve the challenges you had?
Zaplify brought to light a previously unrecognized challenge: its ability to perform immense outreach in a matter of seconds! Instead of spending hours emailing prospects each morning, I could now set up a campaign in under 5 minutes and let Zaplify reach out to hundreds of people while I focused on other work. Zaplify was actually able to reduce our operational costs, as you saved us from having to hire another salesperson.
Thanks to Zaplify, I’ve redirected my efforts to essential business functions, upskilled in new areas, and gained a deeper understanding of our product. It has also helped me expand my LinkedIn network, opening up new revenue avenues. Zaplify’s impact goes beyond automation, transforming the way we operate and achieve more with less.
Who uses Zaplify in your team?
It’s me and our CEO, Thomas Forss. Neither of us have time to do outreach so it’s a perfect tool for both of us.
What results have you achieved with Zaplify?
Currently, we face two main challenges: achieving product-market fit and having enough sales capacity for effective outreach. If the product-market fit is wrong, our outreach efforts won’t work. This is where Zaplify comes in, creating a win-win situation. At one point, Zaplify generated up to 25 meetings in a week, stretching my bandwidth. I had to shorten my discovery calls due to the overwhelming number of leads.
How has your overall experience been with Zaplify?
Amazing – honestly, great. I’m actually super glad that you asked this question because I truly love your team. Your people are by far your biggest asset. It’s been an absolute pleasure dealing with you guys. Dynamic, energized and supportive. It’s been easy for us to give honest feedback. Every time Zaplfy has changed something to suit our request, it’s been incredible – we’ve made some ambitious requests. You always have solutions available. At one point, Alexandra was writing my emails. The changes she pointed out were accurate and increased our success rate. Attention to detail, always. We speak about her at the office sometimes, she’s a legend here.
Would you recommend Zaplify? If so, what would you say?
YES! I have actually recommended it to quite a few people. It’s the perfect tool for people who work in commercials or startups. I don’t only recommend it for the benefits of the company, but also for your personal development. Especially if you’re working in a field with a very specific customer profile they’re trying to target, Zaplify really helps to curate the targeting in a detailed way.
Learn more about the importance of AI in sales here!